GAZ Group won the award of Adam Smith Institute


GAZ Group, being a part of Basic Element, which is one of the biggest Russian diversified industrial groups, won the award of the 19th International Automotive Forum Adam Smith Conference for its new generation GAZelle NEXT Van project. The award was granted to the President of GAZ Group Vadim Sorokin at Adam Smith Forum that took place on the 15th 17th of March.

19_adam_smith_conference.jpgGAZ Group won the award of Adam Smith Institutefor development of a new GAZelle NEXTpenal van, which had been the key project of the company in 2015. The project was distinguished by the award organizers as one of the most successful examples of growing presence at the Russian automotive market and development of new export opportunities under conditions of the crisis period. With SOP of that vehicle GAZ Group for the first time entered a new market segment of commercial vehicles (13m3+ vans), where Russian manufacturers had not been represented before. The project will provide for 40% growth of GAZ share of the Russian van segment. Besides, thevehiclehasahighexportpotential.

This year, Adam Smith Institute distinguished successes and achievements of Russian automotive industry of 2015 in its Sustainability nomination. The experts and players of the automotive market taking part in the voting singled out the projects, which reflected the most efficient strategies of business sustainability improvement under crisis conditions.

Vadim Sorokin the President of GAZ Group I would call this award Progress, rather than Sustainability, since we do not just resist the crisis, but also move forward conquering new market segments. Success of the new penal van project became possible due to professionalism and commitment of the entire GAZ team, including engineers, process engineers, marketing and other specialists, who worked in close cooperation on creation of the vehicle. After SOP of this model we do not stop our work on development of new products, but we will continue it with the same consistency, which GAZ demonstrated during the last several years.

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